No discipline has been more affected by blogging than public relationsLike Americans, Europeans and Asians have become fervent bloggers, says the International Herald Tribune.Many American brands, and some brands of other countries, are starting to include blogs in their marketing plans, using PR at a much earlier stage. By the time of the official "launch," a product … [Read more...]
Internet Marketing Spend
It's not slowing down, it's just diversifyingYahoo's announcment that it missed its earnings on October 5 caused a few ripples in the industry.Laura Ramos of Forrester got several media calls asking if she thinks this indicates a larger slow down of Internet marketing spending overall. No way, Jose! she says." I think perhaps the biggest realization … [Read more...]
Business Blogs Gaining Ground
Forrester finds blogs are showing up on business marketers’ radarLaura Ramos of Forrester is digging into the world of business blogs.70% said they planned to boost their spending on social computing tactics during the next 12 monthsShould every B2B marketer blog? Perhaps, says Ramos.Questions marketers should answer are: What is the purpose of the blog? Who is the … [Read more...]
Is Video Hot or What?
Google Snaps up YouTubeThe rumors are official - Google bought YouTube for $1.65bn.The price makes YouTube, a still-unprofitable startup, by far the most expensive purchase made by Google during its eight-year history.I guess online video is hot. Is it in your Internet marketing strategy yet? … [Read more...]
NBC Making Smart Moves. Meredith Blogs the BackStory
NBC making the most of consumer generated media, blogs and chatSmart moves, NBC!Meredith Vieira, the new co host of the Today show, is blogging her personal thoughts and backstory elements of her interviews on iVillage."There are a lot of things I might like to say on a personal level on the blog that I can't on Today because of time or it might not be … [Read more...]
