Success in online marketing depends in to a large extent on being found in the search enginesSuccess in online marketing depends in to a large extent on being found in the search engines. If you don’t get found no matter how stellar your website is, no one will see it. And getting good organic search ranking (natural placements on a search results page, not … [Read more...]
Social Media, Content Syndication and RSS Feeds: Part Five
Now that your content is organized and distributed, use the syndication power of social media sites to get more visibility and more traffic.Content syndication means getting your message out in as many ways to as many quaified audiences as possible. Social Media is a term used to describe websites that let users contribute to the content, and tag and rate content … [Read more...]
Edelman and WalMart Still Getting It Wrong.
Traditional PR rules don't work in PR 2.0It gets worse - Edelman has revealed it is behind two more 'flogs,' or fake blogs, created on behalf of Wal-Mart, writes Online Media Daily. "Doesn't anybody at Edelman see the irony behind having their own paid critics writing Wal-Mart's Paid Critics blog?" asks Sean Carton, a blogger, author of eight books about … [Read more...]
Walmart and Edelman Blog Blunder
PR 2.0 plays by different rules.If you haven't heard about the Walmart Edelman PR blog debacle, read Dave Taylor's post over at Business Blog Consulting.Bloggers are a strange bunch: while we will skewer you if you're not honest and open, we are quite forgiving once you admit you screwed up. I say hats off to Dave for holding the line. A quick apology from … [Read more...]
Social Media And E Commerce
When social media touches sales marketers pay attentionMarket research firm Compete has released a report on the convergence of social networking and e-commerce, reorts ClickZ. In the process they tried to coin a new buzzword: “social commerce,” or s-commerce for short.Whatever you call it the numbers add up:Consumer visits to social networking sites have … [Read more...]
