Media needs a new model of audience engagementDan Breyers, local business editor at the Washington Post, talks about how social media is impacting the media and how the paper is adapting.He starts by reading a prediction that within 10 years there will be no more print media. And goes on to give his personal strategy as business editor. 1. Provide … [Read more...]
Social Media in LA
PRSA LA sells out for social media eventTimes have changed. Today 100 people showed up at 8 am in downtown LA for the workshop with Brian Solis.PRSA LA president, Rita Tateel, said it just goes to show that when you have the right topic with the right speaker, they will come. I have to add - at the right time. Two years ago when PRSA LA offered their first … [Read more...]
Digital Future
Users see the Net as a more important info source than traditional media80- percent of users 17 and older consider the Internet to be an important source of information, says USC's 2008 Digital Future Report .. 68 percent rated it higher than TV, 63 percent preferred the Net to radio and 63 percent rated it better than newspapers as … [Read more...]
Gartner Names Top 10 Technologies That Will Change The World
What is sauce for the goose... the advice to CIOs should be taken to heart by PR ManagersDr. Jim Amderson posted in The Busines of IT blog about the Gartner Top 10 Technologies that they think will change the world in the next four years.Multicore and hybrid processors Virtualization and fabric computing Social networks and social software Cloud computing and cloud/Web … [Read more...]
Custom Content Is Your Best Bet
Last year 10% of audiences caught their favorite shows online.Brands are catching on to the idea that they can create custom content and attract the right audience. Where is this custom content being viewed? Online. By the end of the year, an estimated 40% of programming will be viewed through the Web, says James McQuivey, an analyst at Forrester Research. … [Read more...]
