Some interesting data about brand monitoring offine and online A recent survey conducted by Buzz Marketing, and sponsored by Marketing Profs and Trackur, shows that more than half of the BtoB marketers polled aren't adequately prepared for an online crisis. Although the sample universe was small, it is an indication of what BtoB marketers are thinking and doing. 60% say … [Read more...]
C-level Execs Get News and Business Information Online
They prefer to access the Web rather than read the newspaperThe Internet continues to be the most influential and important source of business information for C-Level executives around the world, at 67%. This number has increased 37% since 2004. At the same time, C-Level executives, citing newspapers such as the Wall Street Journal as their main source of business information, … [Read more...]
PR and Social Media
Why you need a social media strategyAugie Hay highlighted a post from Jeremiah Owyang of Forrester Research on how companies can get punk'd by social media A Chronology of Brands that got Punk’d by Social Media Criteria of punk'd is a situation where the story would not have been told if social media were not available or if social media accelerated or spread … [Read more...]
Twitter/Webinar on Social Media Draws a Big Crowd
Radian6 And CrossTech Media push the envelope Image: Dan Taylor Today Chris Brogan from Cross Tech Media and Radian6 (which has now been bought by Salesforce - 2012 update) hosted a cross platform webinar and Twitter event focused on how companies can, and are, using social media. At 11 am Pacific, 2pm Eastern 500 people logged onto the webinar and simultaneously … [Read more...]
Search Fueling Word of Mouth
BIGResearch's Simultaneous Media Survey says people who search share their data with othersAlmost half (47%) the people who search for information online give advice on a regular basis to others about products and services they’ve purchased, compared to 29.4% of all adults who say the same.Why is this an important finding? Because recommendations from other consumers is … [Read more...]
