Dell's Take Your Own Path campaign is a very smart combination of traditional PR and social media. The campaign features pioneering entrepreneurs and showcases how their use of Dell technology helps make their businesses successful. What led to this bright idea? Listening to their market of SMBs. Dell research shows that these companies make purchase decisions “based … [Read more...]
PR tips on social media and reputation management
While there might be room for discussion about who should own social media outreach, reputation management is one part of it that falls squarely within the PR sphere. “The PR industry has been transformed by social networking sites such as Twitter and Facebook. A single consumer can now have an impact on the stock price of a Fortune 500 company, which is not something to be … [Read more...]
Real-time PR – the “Now” media
One of the biggest trends in 2009 is the shift to real-time content online, sometimes referred to as Now Media. And when you say real-time web or the instant news cycle, most people think of Twitter. “The Real-Time Web is much more than Twitter,” says Richard McManus of ReadWriteWeb in a series about the top 5 web trends in 2009. “It has changed the products … [Read more...]
Social Media Training a Good Investment
The sector of online marketing that will see the fastest growth in the next five years is social media, says Forrester Research. It's expected to grow at an annual rate of 34%. A UK recruitment company, Major Players, warns that this rapid growth may be stunted by a lack of social media knowledge in the talent pool. Candidates with social media experience make up only 2% of … [Read more...]
The Role of PR in the New Media Landscape
When public relations first started back in the early 1900s it was defined as “a management function which tabulates public attitudes, defines the policies, procedures and interests of an organization. . . followed by executing a program of action to earn public understanding and acceptance.” Paul Lazarsfeld, founder of the Bureau of Applied Social Research at … [Read more...]
