The PRSA National Conference got off to a good start in San Diego yesterday with a thought-provoking keynote session. Arianna Huffington spoke about her views on new media, old media and the need for ethics in PR.  Then she interviewed Wendell Potter about his change of heart and the decision to embrace transparency and honesty. Arianna opened with the statement that the news … [Read more...]

Although most teens and young adults are very social media savvy, it’s all for personal use.  They have no experience of using social media to achieve business goals. In a Businessweek article Dr. Elaine Young, an assistant Professor at Champlain College, says that schools need to give students the immediate skills they will need once they graduate, so that they can begin … [Read more...]

There has been speculation about the efficacy of putting news content into RSS feeds for some time. As early as 2005 Charlene Li, then at Forrester Research, said “if you do nothing else, put your press releases in RSS feeds.” The TEKgroup/Bulldog Reporter survey shows increasing use of RSS feeds by journalists every year.  Other research shows that 98% of … [Read more...]

300 people gathered in Los Angeles to find out more about using Twitter for business, entertainment, comedy and music, The panel on how brands can effectively use Twitter featured Starbucks, Kogi BBQ and E Online. It was moderated by Guy Kawasaki who quizzed the speakers about their business strategies, how tweets for the brand, how to gather and interact with followers and … [Read more...]