The Lewis and Clarke Bicentennial Back to School Campaign online media room is a winner!Hats off to DVCO Technology for getting it right. Browsing around this comprehensive online media room you can see why they were awarded best new PR tool by PR Week, and why PR Newswire has adopted this format as the industry standard. In his study … [Read more...]
Big Boys Catching On To The Power Of Search Results for SEM
Online ad revenues are way up and it seems search engine marketing spend is hot on its heels.ClickZ's article about the Search Optimizer says "Tools such as Search Optimizer have become more important as bigger advertisers, with larger budgets and larger keyword portfolios, begin to make search a central part of their online marketing. " Online ad revenues … [Read more...]
Non-profits Can Benefit From SEM, Online Branding, and Web Content Strategy
Should a non profit bother with all this?A very definite yes - says the E-Philanthropy & Technology Review. Non Profits also have visitors, they have expectations and the organization has goals they would like to see achieved by the website. Just like the rest of us, they're looking for some ROI from the site. Content should be created specifically for … [Read more...]
Online Branding Gets A Shot In The Arm
The Interactive Advertising Bureau's (IAB's) latest research on search engine marketing's (SEM's) effect on branding may have been an eye opener to some but for those of us who have been beating this drum, it's great news!It's always nice to have solid research to back up your ideas. The study, designed by IAB staff and Nielsen//NetRatings measured changes in … [Read more...]
Online Public Relations
Blogs, RSS Feeds and Plain Old-fashioned Media ContactThere is a big buzz in the Web and PR world about online media rooms, RSS feeds and blogs. Some of the best minds in this space will be getting together to make a week long blog about online public relationsI encourage all my clients to blog - it's a wonderful way to get a 'real voice' out there. And setting up an RSS feed … [Read more...]
