The IAOC blogfest has blog leadersBlogging is catching on. It's gianing ground as a necessary part of web content strategyThe IAOC blogfest and the Global PR blog week brought some intrepid bloggers to the fore.Kevin O Keefe's refreshing post about how blogging has made him a tech guru in the Law Association in six months highlighted this … [Read more...]
Marketing Sherpa to feature Internet Marketing Strategy
Business-to-Business Lead Generation SummitKristin Zhivago is leading a session at the Marketing Sherpa Business-to-business lead generation conference Novermber 18 and 19.Her session is titled Public Relations & Lead Generation - Yes, You Can Get Leads from Press Releases.She will be presenting several of my case studies on using optimized press releases … [Read more...]
Blogging a vital PR strategy
How blogs can help your web content strategyThe International Association of Online Communicators - IAOC - have set up a week long blog fest with five of the top bloggers in PR talking about blogging and PR strategy.Even the top IT research firm Forrester has now weighed in on this subject - principal analyst Charlene Li says corporate blogging is influential and here to … [Read more...]
Forrester recommends blogging as part of your Internet Marketing Strategy
Top IT research firm says start slowly, but start now.When Forrester analysts start to blog and write reports on the phenomenon we know blogging is creeping into the maistream of Internet marketing strategy. Charlene Li , one of the principal analysts at Forrester, started blogging in September and recently authored a report on corporate blogging.Her report … [Read more...]
Internet Marketing Strategy
Less than half the Fortune 100 use Internet marketing strategy methodsOne thing that became obivous at the PRSA conference last week is thatt OneUp Web's survey on how many companies actually have an Internet Marketing strategy is correct. Based on the interest shown in all the Internet- focused workshops, people are realizing they have to … [Read more...]
