Cosumers want control of the content they receiveThe Ponmeon Institute's new Online Permissions Survey, sponsored by Dotomi, found that trust depends on improving the relevance of communication with consumers64% of consumers said they would trust a marketer more if they had control over the types of online communication that were sent to them. 82% of … [Read more...]
Web content still the best SEM strategy
Writing good content based on keywords gets good search results'When it comes to building a successful SEM strategy, there's no need to employ hidden text, microsites, link farms, or other dubious tactics to gain search engine visibility. All it takes is developing good, relevant content in a search-friendly format for search engines algorithms to find, crawl, and index.' … [Read more...]
Big Brands and Corporate Blogs
Why the big names are blogging as part of their Internet marketing strategyBlogs are permeating big brands.Companies like are quickly adopting either official or C-level blogs. Executives at General Motors, Sun Microsystems and Jupitermedia all write blogs of their ownHowever many people are still in the dark on the subject. The Pew Internet Project showed that … [Read more...]
Big Brands and Corporate Blogs
Why the big names are blogging as part of their Internet marketing strategyBlogs are permeating big brands.Companies like are quickly adopting either official or C-level blogs. Executives at General Motors, Sun Microsystems and Jupitermedia all write blogs of their ownHowever many people are still in the dark on the subject. The Pew Internet Project showed that … [Read more...]
Blogging and PR
Are corporate blogs a PR nightmare or an opportunityPR firm Dellayae is offering a webinar that promises to show PR Professionals how to 'survive' the blogospshere.Steve Rubel took them to task for this attitude, and many other PR bloggers weighed in on the subject.According the the Pew Internet project while blogs are growing exponentially and bloggers are very … [Read more...]
