Some excellent stats on blogs and blog postingsDavid Sifry has a great series of posts on the State of the blogosphere and the long tail.Over the past few days he has posted and analyzed stats from Technorati on how many blogs are being tracked, how often posts are made and the influence of blogs.The data on blogs in the long tail is particularly … [Read more...]
The Purpose of a Corporate Blog
To PR or not to PR onlineAn article in the Washington Post takes corporate big wigs to task for not baring all in their blogs. Did anyone really expect them to?The day Boeing's board announced its chief executive had resigned after an investigation uncovered that he had an affair with a female employee, Baseler wrote about competition from Airbus SAS, says the articleAnd … [Read more...]
Yahoo gets an A in Online PR
The buzz on the Yahoo/Overture story gets all the attentionIt's very apparent from Greg Jarboe's comment on the top stories out of SES that Yahoo! knows how to use online PR to beat the drum.Yahoo's actions this month were a perfect blend of traditional PR strategy combined with online PR and optimized press releases.One of the best ways … [Read more...]
User Experience Builds Brand Loyalty
Brand lessons to be learned from IPodIn my POWER branding formula the E stand for Experience.One session at the annual Forrester Automotive Summit held this month was devoted to user experience. Mark Kingdon was on the panel that discussed the "Future of the User Experience."He makes some excellent points about how other industries could learn … [Read more...]
Blogs reach high income, educated audience
BlogAds study of blog reader demographicsSo who is actually reading the millions of blogs out there? Some studies take the 'half full' approach - they say that the dramatic increase in blog readership means we all should blog, because blog readers are the early adopters and opinion leaders.Other say the figures are so low it's not worth putting … [Read more...]
