Newspaper editors and staff from over 60 countries met in Athens to explore ways of using the Internet and innovative tactics in their quest to lure back readers.The shift in media consumption is not only hitting print in the US, daily papers worldwide face growing competition from broadcast and online media, reports AP.Newspaper editors and staff from over 60 countries met in … [Read more...]
Online Branding, Advertising and Marketing said to have Unique Ability to Collapse the Business Cycle
Search Engine Visibility Marketing seen as the Biggest BuoyI just read a new study by Stephanie Olsen of CNET News.com that reports Internet avertising hitting an all time high of $3.1 billion in September. This is more documentation on the effectiveness and value of online branding and search engine visibility practices.Internet branding is a trend that is growing due to … [Read more...]
Intel’s Secret Branding Plans Uncovered
Is this an online branding ploy?After reading this article written like something out of a Ludlum book I just wondered if this “leak” isn’t a part of an internet branding strategy. According to the article, a French website recently revealed a new set of logos and a new brand designation for Intel processors; stating “With the occasion of a total … [Read more...]
Online Branding is the Most Important Consideration for Online Ads
Ad Industry is getting a clue about Internet BrandingA recent research study shows that leading creative online advertising professionals internationally acknowledge: “Branding is the most important consideration for online ads, with 70 percent of respondents identifying it as the “most important” or “second most important” … [Read more...]
Online branding is the number one goal
Online ads pursue brand awarenessIn a recent survey respondents from leading agencies worldwide detailed market trends, challenges and opportunities, illustrating a significant shift in the goals and measurement of online ads. It's all about brand building online, not click thrus,they say.Key findings of the survey include: Branding is the most important consideration for … [Read more...]
