It's very rewarding to discover that the key challenges identified by a global study of 4500 PR leaders in 23 countries align with my 2013 strategies post. The Cross Cultural Study of Leadership in Public Relations and Communication Management conducted by the Plank Center for Leadership in Public Relations at The University of Alabama highlighted the four most important … [Read more...]
Execs Not Using Social Media at Board Level Strategy
Stanford University’s Rock Center for Corporate Governance, in conjunction with The Conference Board, surveyed more than 180 CEOs, senior executives, and corporate directors on what they know about social media and how they use it in their businesses. The Social Media Disconnect The report titled "What Do Corporate Directors and Senior Managers Know about Social … [Read more...]
Are you missing opportunities for media coverage?
The PRESSfeed 2012 Online Newsroom Survey results highlighted some big discrepancies between what journalists say is important to them when they get a news release and what's available in company online newsrooms. There are also gaps between what journalists think is important and what PR people think is important to journalists and bloggers. Download the full report … [Read more...]
Social Media & Digital Marketing Engagement Gap
A new study from the CMO Club and Digiday uncovered a gap between how people use social sites and how we're marketing to them on those platforms. They started out looking for something completely different - the gaps in the capabilities and perspectives amongst marketers, agencies and publishers, but found that another gap existed: The real glaring gap is the massive divide … [Read more...]
Social Media and Marketing Insights 2011
Booz & Co and Buddy Media's recent study on the state of social media and marketing offer some interesting insights into what companies are doing now - and where they plan to invest in the future. For instance: Social media is primarily the domain of marketing. Less than half (48%) of companies have PR leading the social media efforts. It seems odd that although only … [Read more...]
