One of the biggest ways technology has changed the practice of PR is the use of data to drive strategy. PR practitioners today mus tknow how to find, mine and analyze relevant data sets. Last week Tina McCorkindale, president and CEO of the Institute for Public Relations, a non-profit that does PR-related research, shared her insights on data and how beneficial it … [Read more...]
Why Press Releases Are Still a Viable PR Techniqiue
We hear the lament that press releases are dead every so often. It's true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective. However, the humble press release, along with everything else PR, has had to adapt and change with the shifting media landscape. MEDIA SOURCE According to the 2016 Global … [Read more...]
Tech Tool that Makes Digital PR a Breeze
FREE WEBINAR ON DIGITAL PR STRATEGY NOVEMBER 9, 2016 I've been using my 10-step Digital PR plan for several years now and have long wished for one tool that could do everything needed to implement each step. Until recently I've had to use several tools, which drove me crazy. I like things to be easy and effective. And, as a small agency, I need it to be affordable … [Read more...]
Lack of Digital Skills Hampers Company Progress
Employees are aware of their lack of digital skills, they know these skills are vital to the success of the business and they're keen to improve. Almost half said they'd use their own time to learn these skills. But due to budget constraints companies are not investing in digital skills training. (Source: VMWare survey) The survey shows that digital skills are … [Read more...]
7 Ideas for Building a Digital Tribe
Communication is all about delivering the right message to the right audience. In fact, some PR experts say addressing the wrong public is the cause of 99% of PR failures. The same goes for what is being referred to as your tribe – the 1000 core fans and followers who truly love who you are and what you so. It may be that you don’t even need that many, but it’s the … [Read more...]
