Employees are aware of their lack of digital skills, they know these skills are vital to the success of the business and they’re keen to improve. Almost half said they’d use their own time to learn these skills. But due to budget constraints companies are not investing in digital skills training. (Source: VMWare survey)
The survey shows that digital skills are essential for growth and success in business today, whether for a brand or a PR agency. These skills range for coding and graphic design to being able to use productivity tools like Dropbox and video conferencing. VMware CTO Joe Bagley said one of the main problems is that a lot of people think digital skills means coding, whereas what it actually means is how people operate in a modern world. “It’s affecting the business and how they interact with customers,” he added.
And it’s not just millennials who see the need for digital skills: more than a third (33 per cent) of those aged between 45 and 54 said they are actively pursuing digital skills and almost a quarter (23 per cent) of those over 55 said they are seeking advice on digital training.
What digital skills are essential to the success of your business in the next two years?
