Technology is advancing and changing at such a rapid pace it's tough to stay current. These 15 digital skills are essential for anyone working in PR and marketing today. Start learning these skills today and by the end of the year you'll already be ahead of the pack. DOWNLOAD THE PDF GET THE FREE 15 LESSON EMAIL COURSE … [Read more...]
Communication in Top Eight Digital Skills Needed
First we had the digital divide - the gap between the Internet "haves and "have-nots". While the digital divide is not fully handled, 40% of people worldwide are online now. That's 3.2 billion of us. The conversation has shifted to: "do we know what we're doing with technology?" The lack of digital skills and how it affects productivity in business has been in the … [Read more...]
Digital is Driving PR Industry Growth
Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone. In 2013 … [Read more...]
Lack of Digital Skills Hampers Company Progress
Employees are aware of their lack of digital skills, they know these skills are vital to the success of the business and they're keen to improve. Almost half said they'd use their own time to learn these skills. But due to budget constraints companies are not investing in digital skills training. (Source: VMWare survey) The survey shows that digital skills are … [Read more...]
Working with Influencers #ViralChat Q&A
#viralchat is a Twitter chat hosted by Post Planner on Thursday at 9 pm ET. Last night's topic was working with influencers. Here are the questions and my expanded answers. Q1: Why are influencers important to a business wanting to grow a Twitter presence? A1: Let's first define an influencer - if you have influence it means that you can create an effect, you can … [Read more...]
