If you don’t already have a website for your company, it’s high time you started preparing yourself for one. If the past year has taught us anything, it’s that the world is moving online at a rapid pace and the prediction of “in the future there will be two kinds of businesses — one with an effective website, and one with no business at all” is fast becoming a … [Read more...]
Business Video Marketing Trends Shifting to Animated Video Stories in 2019
Image credit In this week's post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn't mention animation. The Broadcast2World report says more B2B companies are pledging marketing budgets to animation videos with an entertainment and educational mix, as opposed to the previously dominant educational-only approach. "Earlier, … [Read more...]
3 Content Marketing Trends for 2019
It's that time of year again. We're approaching the end of 2018 and businesses are looking ahead to the New Year. Many of you are already in the throes of planning. Keep these three important trends in mind while you work on how to improve your results next year. The Need for a Documented Content Strategy Only 37 percent of US companies have a documented content … [Read more...]
Google’s Content Rules
Your audience finds your content in many ways, but one of the main ones is through search. And since Google dominates the search market, it pays to develop content that meets Google's content rules. Content has always been a major part of PR, but now it's become an integral part of all marketing. According to research from the Content Marketing Institute, 91 … [Read more...]
5 Tips for Creating High Quality Content
91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. (Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey. Customers search for information when they're considering purchasing an item, … [Read more...]
