Social Media Strategy | Online PR | Proactive Report | Sally Falkow
The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends
Rand Fishkin is very smart when it comes to what's happening in the world of Search Engine Optimization. (SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website and how this may affect the future of search. The gist of the report is that over the last few … [Read more...]
There are 28.8 million small businesses in the US, which account for 99.7% of US businesses. (Source: SBA Gov 2016) Just over half of them (54%) have a website. (Hard to imagine why the other half don't!) There are thousands of web design companies out there offering to make or update your site. If your company has a website, or is considering … [Read more...]
A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. So how do you know if your efforts are working? Can you measure the quality of your content? The quality of writing and visuals is very subjective. I may love something that you think is awful But there are several indicators that can tell … [Read more...]
Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. Anyone considering doing business with your company moves along a particular path, often referred to as the customer … [Read more...]
Did you know that the fourth Thursday of each quarter is Get to Know Your Customer Day? So that's today! And why should we learn more about our customers? Well, without them we have no business. That ought to be reason enough. And now that technology is shifting the power from brands back to customers, there are new ways to learn just about … [Read more...]
