When public relations first started back in the early 1900s it was defined as “a management function which tabulates public attitudes, defines the policies, procedures and interests of an organization. . . followed by executing a program of action to earn public understanding and acceptance.” Paul Lazarsfeld, founder of the Bureau of Applied Social Research at … [Read more...]
Moments of Truth
8/26 UPDATE : US Air has announced that they are rising their bag fees even more. Yesterday I flew across country on US Air. This was my first flight with them. And it will be my last. At the check in counter I discovered that to check my bag I had to pay $20. When I expressed surprise the attendant was very offhand – ‘we’ve been charging since last … [Read more...]
The Intersection of Search and Social Media
Charlene Li, author of Groundswell, gave an excellent keynote at Search Engine Strategies, San Jose this week. Titled The Future of Search she spoke about where the web is going, how search and social will intersect and how we can prepare for what’s ahead. In just 10 years we’ve moved from 10 blue links on a page to Google Universal with blogs, twitter posts, … [Read more...]
The Intersection of Search and Social Media
Charlene Li, author of Groundswell, gave an excellent keynote at Search Engine Strategies, San Jose this week. Titled The Future of Search she spoke about where the web is going, how search and social will intersect and how we can prepare for what’s ahead. In just 10 years we’ve moved from 10 blue links on a page to Google Universal with blogs, twitter posts, … [Read more...]
Companies Have Social Media Concerns
While one study shows that the number of companies now using social media marketing has jumped from 20% in 2007 to 66% today, the National Study of management, marketing, and human resource executives.reveals that one in eight has concerns about what the effects might be. Among those not yet using social media, the primary concern is confidentiality and security (40%.) … [Read more...]
