When Abrams Research polled 200 social media leaders about the future of social media and they got some surprising answers: Best social media tool for business: 40% of respondents picked Twitter 21.3% chose LinkedIn 18.8% said YouTube 15.3% said Facebook However, when asked which tool they pay for the result was very different: Facebook came in first with … [Read more...]
Smartphones increase African American use of the Web
More Americans are accessing the Internet using wireless mobile devices such as smartphones and laptops, according to a study by the Pew Research Center’s Internet & American Life Project. “Use of the Internet on mobile devices has grown sharply from the end of 2007 to the beginning of 2009,” with 56 percent of Americans saying that have “at some point used wireless … [Read more...]
Prepare Your News Content for Mobile
Image credit: Robert Scoble Just when you think you’re getting all the social media technology under your belt along comes mobile. One out of every seven minutes of media consumption today takes place via mobile devices, according to new research from IPG’s Universal McCann and AOL. That’s expected to grow by 60 percent over the next two years. The proliferation of … [Read more...]
When Google Sees Your News Page as a Blog
Image credit: Pandemia Google Universal Search indexes far more than just web pages – it also indexes news, images, videos and blogs. How do you get onto page one? According to Matt Cutts of Google to get good search rankings you need The keywords you want to rank for in your title tag Keywords well placed on the page Excellent content about the subject you want to rank … [Read more...]
Social Media – campaigns or relationships?
Image credit: Ley Photography Brand sponsored social media campaigns are popping up everywhere. From SeaWorld, Starbucks, and Dunkin’ Donuts, to Cadbury, A&E, and even Universal, it’s officially the hot trend to replace or supplement traditional marketing campaigns with social media. According to Forrester Research’s Social Technographics update 76% of all US … [Read more...]
