If you’re looking for some hard evidence that companies are focusing on communicating directly with existing and prospective consumers with content placed in social media sites, the 2009 Survey on Marketing, Media and Measurement has the data. This ability to use new media channels to reach audiences directly, and to measure the value of their response and interaction, is … [Read more...]
Brands Find Twitter Effective
300 people gathered in Los Angeles to find out more about using Twitter for business, entertainment, comedy and music, The panel on how brands can effectively use Twitter featured Starbucks, Kogi BBQ and E Online. It was moderated by Guy Kawasaki who quizzed the speakers about their business strategies, how tweets for the brand, how to gather and interact with followers and … [Read more...]
It’s Time to Change the PR Mindset
Journalists across all kinds of media are under pressure to produce more stories faster – and, wherever possible, stories that break news. European Digital Journalism survey. They’ve had to adapt to even more channels, such as Twitter, as well as continuing to produce news and features for print, online, video and audio formats. When preparing your story think about … [Read more...]
PR tips on social media and reputation management
While there might be room for discussion about who should own social media outreach, reputation management is one part of it that falls squarely within the PR sphere. “The PR industry has been transformed by social networking sites such as Twitter and Facebook. A single consumer can now have an impact on the stock price of a Fortune 500 company, which is not something to be … [Read more...]
Real-time PR – the “Now” media
One of the biggest trends in 2009 is the shift to real-time content online, sometimes referred to as Now Media. And when you say real-time web or the instant news cycle, most people think of Twitter. “The Real-Time Web is much more than Twitter,” says Richard McManus of ReadWriteWeb in a series about the top 5 web trends in 2009. “It has changed the products … [Read more...]
