The PRSA National Conference got off to a good start in San Diego yesterday with a thought-provoking keynote session. Arianna Huffington spoke about her views on new media, old media and the need for ethics in PR. Then she interviewed Wendell Potter about his change of heart and the decision to embrace transparency and honesty. Arianna opened with the statement that the news … [Read more...]
PR Students Need to Learn Social Media Business Strategies
Although most teens and young adults are very social media savvy, it’s all for personal use. They have no experience of using social media to achieve business goals. In a Businessweek article Dr. Elaine Young, an assistant Professor at Champlain College, says that schools need to give students the immediate skills they will need once they graduate, so that they can begin … [Read more...]
Google Really Does Pay Attention to Feeds
There has been speculation about the efficacy of putting news content into RSS feeds for some time. As early as 2005 Charlene Li, then at Forrester Research, said “if you do nothing else, put your press releases in RSS feeds.” The TEKgroup/Bulldog Reporter survey shows increasing use of RSS feeds by journalists every year. Other research shows that 98% of … [Read more...]
Measuring Engagement
If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? How many of our visitors are fully engaged and how many are walking away? Measurement depends on setting goals, establishing benchmarks and then measuring progress toward the goal. But is engagement too fuzzy a concept to be able to measure? What exactly is this engagement … [Read more...]
Engagement Keeps Companies Way Above Water
The Engagementdb study from the Altimeter Group and Wetpaint looked at the effect that engagement with your customers and audiences can have on the bottom line. They analyzed major brands like Coca Cola, SAP and Starbucks. The key finding is that those with the highest engagement factor also had the best financial results over the last year. And this is not just applicable to … [Read more...]
