Sam Ford of Peppercom: Listen at all opportunities – make every moment a listening moment. We’re talking to our customers all the time but are we listening? We have new media platforms – blogs, Twitter, Amazon, Yelp and Get Satisfaction. Everyone is a publisher. Technology has changed the way people communicate.  It’s changed the way we find news and … [Read more...]

I am in Washington DC today at the PR News How-To conference.  The first session starts at 9 am with How to Listen to your Stakeholders.  The trainer is Sam Ford Director of Customer Insights, Peppercom and he will cover: How to listen to your stakeholders – the must-do’s How to execute quick, smart surveys and focus groups that will improve your PR When to respond to the … [Read more...]

The way people are finding news and information has changed dramatically.  Search engines are paying attention to the fact that a very high percentage of people say they are looking for discussions and opinions from others  on a subject when they search. To stay ahead of this curve Bing andGoogle recently made deals with Twitter and Facebook When you do a search in Yahoo! they … [Read more...]

The 2009 Arketi Web Watch Media Survey has some interesting statistics about how BtoB journalists find stories. 95% use search when starting a story. At 92% press releases are the number one source for BtoB journalists.  PR contacts and industry sources came in second at 85%, newswires at 77% and websites at 70% make up the top 5. While most companies have their eyes firmly on … [Read more...]

Predictions are that over 80 percent of companies and organizations will be using social media marketing in 2010.  Who is going to take these companies to the next level - move them from the random ‘dipping a toe in the social media water’ approach to a strategic business activity with actions tied to outcomes, benchmarks and measurement? Will this be  PR, … [Read more...]