Social Media is no longer a fad, or something to try out. It will become an integral part of PR programs in 2010. And PR people have to master social media and use it strategically to be effective. Nothing backs up predictions like cold, hard facts. Joseph Thornly posted this graph from Google Trends that shows searches for public relations have been declining … [Read more...]
5 Social Media Tools for PR Professionals
Social Media Tools For 2010 View more presentations from Sally Falkow. If you plan to increase your use of social media in the new year here are 5 tools that can help you be more effective Feeds – The web isn’t about pages any more. It’s about streams, feeds and syndication. RSS feeds are the blood vessels of the social web. It’s how you read news updates from friends … [Read more...]
How to Measure Social Media -Southwest Airlines
A case study about their 72 hour fare sale The trick to good PR and social media measurement is to work very closely with the online marketing team. Learn to use tracking links and landing pages for each press release and social media channel. That way you can track the results and the success of each activity. This sale was so successful that the traffic shut down the … [Read more...]
How to Communicate During a Crisis
Shabbir Safdar is giving tips about how to monitor and deal with a crisis online. Content that gets posted online stays online. Forever. If Google sees it as the most relevant content it will still be there years later. You can move it off page one by posting lots of positive content. Ben Popken’s (Consumerist.com) 3-step systen for fixing a corporate gaffe: Admit you … [Read more...]
Social Media Tips from Coke
Anne Carelli, Digital Comm Manager for Coke is talking about their social media activities Several years ago Coke realized that Coke.com is not their home page – it is Google.com, digg.com and YouTube. Take the time to keep abreast of what is showing up for your brand in thee new social sites and search engines. New mantras that have arisen out of social media- Fish … [Read more...]
