Although we’re bombarded with information about social media from all sides, and we do hear about successful programs, it seems that in too many cases we’re still stumbling in the dark. Almost half of the worst PR blunders of 2009 had an online component. “The biggest lessons learned this year are in the social media sphere,” says Michael Fineman, … [Read more...]
Social Media Essential Skills for Marketing and PR Jobs
The CMO Club polls its members each week and the most recent question put to the group was: What is your top priority for hiring? Social Marketing was at the top of the list with 39.2% with comments such as “The biggest gap I have is Social Marketing expertise. We all know the basics, it’s applying new social networking capabilities to our marketing mix.” and “A few years back … [Read more...]
PR Trend 2010: The Death of Print
This chart from the Burueau of Labor is quite an eye opener. Newspaper employment figures are at the lowest ebb in 50 years We’ve been hearing about layoffs in newsroom, but it’s more than just the journalists. This trend hits everyone working for a newspaper. And to see it in graphic form like this really makes an impact. The numbers are back down to what they … [Read more...]
PR Trends 2010: Branded Content
Branded content will become an important part of PR in 2010: Branded content is essentially a fusion of advertising and entertainment, says Wikipedia. Marketers upped the dollars spent on branded content in 2009 – double what was spent in 2008. Branded content snagged 32% of overall marketing, advertising and communications budgets. And the numbers are expected to jump … [Read more...]
PR Trends 2010: Real Time Search Speeds up the News
Early in December Google announced that they will be including real-time news and updates in their web search pages. And soon after Yahoo followed suit. How does this affect the news cycle and PR? As you can see in this short video news items and Twitter/Facebook status updates are right at the top of the page when you do a search now. So even though your website might not … [Read more...]
