Image Credit: Jurvetson Never have CEOs been under so much scrutiny. Nearly half of a company’s reputation is attributable to its CEO, says the Burson-Marstellar “Building CEO Capital” report. And ninety-two percent of business decision makers who view a CEO favorably are also likely to maintain confidence in a company, even if its share price lags. During … [Read more...]
Getting the Numbers Right
Image Credit: Cod Gabriel. Social Media moves at a rapid pace. Changes in behavior happen much faster than we’re accustomed to. It’s important to stay ahead of the curve and have your finger on the social media pulse, so that you don’t make mistakes in your planning due to operating off old numbers. Augie Ray calls out a few marketers who have made … [Read more...]
Optimized Press Releases Now a Crowded Space
At the PRSA T3 conference Greg Jarboe of SEO-PR moderated the panel “Boosting PR Results with SEO, SEM & RSS,” and by a show of hands about one third of the audience said they are optimizing press releases for search. And while that might sound like a small percentage, theadoption of SEO tactics by PR folk is changing the game. There are 2000 press releases … [Read more...]
Search in 2009
Matt Cutts of Google shared some interesting ideas about where search is going in 2009 with Mike McDonald of WebProNews. Watch the video interview “Pay attention to traffic, pay attention to conversions and keep building good content,” said Cutts. He noted that people will continue to pay attention to video and images in 2009 and that submitting a video to video … [Read more...]
SEO and Search Trends – a modern PR skill
Brandweek has an excellent article today on the changing job description of a CMO. Lynne Seid, a partner for the global marketing practices at Heidrick & Struggles, the recruiting firm and Tom Kline, chief scientist for the marketing firm Digital Scientists, interviewed 111 top CMOs in December about digital marketing. They say that the realization that data like … [Read more...]
