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Newspapers Tapping Into the Online Conversation

June 9, 2009 by Sally Falkow

Image credit: R. Rasmussen In a Q&A interview with Paul Smalera on True/Slant Jennifer Preston, NYTimes social media editor said the conversation, the tips,  and the ability to monitor trends has all been helpful to their reporting. Leah Betancourt, digital community manager at the Star Tribune in Minneapolis, Minn.writes in a post for Mashable that social networking sites … [Read more...]

Women Turn to Blogs for Information, Advice & Recommendations

June 6, 2009 by Sally Falkow

A new study from BlogHer, iVillage and Compass Partners shows that 75% of the women online are involved in social networking. But one figure that stood out for me was that women who used blogs were more than twice as likely to do so when they were seeking information, advice and recommendations than were women who participated in social networks. When providing advice or … [Read more...]

How Old Media Can Make New Media Work

June 4, 2009 by Sally Falkow

While most old media is declining, NPR’s audience has grown 47 percent since 2000, according to figures from Arbitron, reports The Washington Post. More than half of NPR’s daily audience comes from its two “core” news shows, “Morning Edition” and the evening “All Things Considered.” What’s their secret?  Mashable’s … [Read more...]

CBS Simulcasts to Reach Younger Online News Audience

June 3, 2009 by Sally Falkow

According to Pew Research audiences for most traditional news sources have steadily declined, as the number of people getting news online has surged. Recent figures from Nielsen show that in 2008 the number of people getting news online passed those reading newspapers and it’s headed for an intersection with TV in the future. Since the early 1990s, the proportion of … [Read more...]

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