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Sally Falkow - Social Media Strategist
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The Future of Newspapers?

February 5, 2009 by Sally Falkow

The New York Tomes announced yesterday that they are making a huge inventory of articles open to search - everything printed since 1981. And it’s all been tagged and labeld and has 35 searhable fields. That recipe you remember seeing in the NYT way back when?  Now you can find it! A strong press organ with open data is to the rest of the web what basic newspaper delivery … [Read more...]

Twitter Fastest Growing Site 2008/09

February 3, 2009 by Sally Falkow

Many companies still see Twitter is a waste of time. However the general public does not - they are flocking to use the site.  Traffic to  Twitter has increased ten-fold (947%) from January 2008 to mid-January 2009, making it one of the fastest-growing websites of the year, according to Hitwise UK. It’s risen from being the 2,953rd most-visited website to becoming the … [Read more...]

Top Social Brands of 2008

January 31, 2009 by Sally Falkow

Image by Schill Vitrue.com, a tool that captures a brand’s social media presence, has put together a list of the top 100 social brands. “What was an afterthought of marketing, just a few years ago, has now emerged as a significant part of the marketing mix and it continues to grow fast. The Vitrue 100 list represents companies who are establishing their social … [Read more...]

Lessons Learned from Social Media Revolts

January 28, 2009 by Sally Falkow

Image by Amend The first and most important action you should take in social media is listen and respond. Every company has a community.  You have customers and interested visitors who come to your website or blog. Your community might be a small one, but it is a community nevertheless. Muhammed Saleem writes today about lessons we can learn from companies that have run into … [Read more...]

More of What Journalists Want

January 28, 2009 by Sally Falkow

2008 Bulldog/TEK group reporter's survey The second annual survey of working journalists across all media generated responses from 2,386 journalists, of which approximately 48% were editors or editorial staff and 34% were reporters or writers. The survey tracks the resources journalists use to search, follow and report news and features material.  … [Read more...]

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