Mashable’s take on Skittle’s new website content is that companies are realizing that whatever content they offer can’t match the various social media offerings out there, where the community contributes to the whole. The fact that they replaced their homepage content with the Twitter feed for Skittles also earned them a slew of main stream media attention: Fox News … [Read more...]
BtoB Technology Marketers Missing Social Media Opportunities
77 percent of business technology decision-makers engage with social media on the job, yet most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers, says Forrester Research. In 2007 Forreter released their comsumer Social Technographics Scale . Now they’ve done the same for BtoB buyers. Forrester … [Read more...]
Pepsi Looking for Social Media Ideas
WebProNews reports that Pepsico tapped into a group of social media experts looking for ideas on how best to engage the online community. “The event began with mystery packages and ended with a discussion in a special branded area of FriendFeed called the Pepsi Cooler. The results, though, seem a little flat,” writes Jason Lee Miller. Jason gave 10 suggestions - I … [Read more...]
Blogging Tops Internet Marketing Tactics Poll
Lee Odden of Top Rank Blog is conducting a poll on which Internet marketing tactics are most favored for 2009. Blogging is the #1 tactic - supporting the findings of the HubSpot study. Hubspot queried 167 respondents. Of those asked, 75% said their blogging activities where “useful”, “important” and “critical” to their businesses’ … [Read more...]
Is Twitter the First Real Threat to Google?
When the last earthquake happened in California it was reported almost immediately on Twitter. It took about 10 minutes before mainstream media had the facts. Twitter broke the news about the New York plane crash and beat out the media by 15 minutes. People are realizing that Twitter gets the news faster, and knows more, than any search engine possibly can. Twitter is just … [Read more...]
