Image by Creative CommonersIs your organization or corporation lagging behind in adoption of new collaboration and productivity tools?You’re in good company apparently - the Microsoft and Accenture ‘Oil and Gas Collaboration Survey 2009,’ conducted by PennEnergy in partnership with the Oil & Gas Journal Research Center, found that although many execs in … [Read more...]
News Feeds – Push them out and pull them in
As the adoption of sharing content in feeds climbs it looks as though we’re finally moving away from the techie name of RSS to the more friendly term news feeds. And that is certainly one we as PR people can understand. Getting your own news out in a feed has long been touted as a ‘must have’ strategy for your newsroom. Back in 2005 Charlene Li, then a … [Read more...]
Social Media Roadmap Webinar Series
Research Phase of the Reed''s Case StudyOn April 16th we will air the second in the series of the Marketwire Social Media Roadmap webinars. This session is about research and planning - how to find and evaluate the online conversations that affect your company and/or your brand. My guest this time is Paul Gillin, author of The New Influencers and The Secrets of … [Read more...]
Rebuilding Trust Takes Engagement and Conversation
Confidence and trust have taken some hefty hits in the last year and the public’s reponse is clearly visible in the 2009 Edelman Trust Barometer. Trust in corporations is down around the world. The country hit hardest is the US, where 77% of the repondents say their level of trust is lower than last year. At an overall 38%, trust in US business is at its lowest figure … [Read more...]
Something of Value: Lessons from the P&G Digital Media Day Camp
Years ago I read the book Something of Value by Robert Ruark. The book examines the clash of cultures between the British settlers and the Kikuyu natives in Kenya after WWII and how it affected both sides. It’s about how, when you move into a new society and culture and you want to ’sell’ them your ideas, like the English tried to do in Africa and India, … [Read more...]
