PRSA learns the power of bloggingAs the 2004 PRSA National Conference approaches, the orgnanizers have agreed to host a blogging workshop at the last minute. And they scheduled it at the same time as a workshop already on their schedule for months on Internet strategies for PR Professionals that covered blogging as a PR tool. Why did they do this … [Read more...]
PRSA Blog Workshops
A PR lessonThe PRSA Conference organizers were approached late in the day by the IAOC to include a blogging workshop.BL Ochman, blogger of note, stated that PRSA was asleep at the wheel and were ignoring a vital PR tool. They were not in touch with the new technology PR practitioners need to know.This caused a flurry of posts in various weblogs about … [Read more...]
SMB adopting Internet Marketing Strategy
Entrepreneurs join the online marketing ranksWhile larger companies have been including web metrics, search engine optimization plans, e-mail marketing and other forms of Internet marketing strategy many smaller firms have used their websites only as an online brochure.But that's changed in the past year, according to LaGarde Inc., a provider of shopping cart and … [Read more...]
Your Web Content Strategy Affects Your Revenue
New study shows how different content variations increase revenueTesting variations in web content over 10 million impressions indicated which design elements in online creative units are the most influential in driving performance.It highlighted the fact that a strong call to action significantly increases revenue. While this may not be surprising - every good … [Read more...]
The Latest Internet Marketing Strategy
Is your website set up for cross channel shopping?Shoppers are finding the information they want about a product long before they decide to purchase. Forrester Research has a name for this - cross channel shopping. And it's rapidly becoming a force to be reckoned with, says Click Z. Cross-channel shoppers actually comprise the majority of all online consumers, 65 … [Read more...]
