More than one third say the Web is the most influential medium in their decision to see a movie
No big surprise here. Movies, like pretty much everything these days, is influenced by web content.
- One third of moviegoers turn to the Internet to learn more about a movie release after first hearing about it elsewhere
- 49 percent of moviegoers who actively research a movie after hearing about it through TV ads or word-of-mouth
- Seven in 10 go to the Web to get more information.
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Just over half of the moviegoers surveyed used the Internet to find movie schedules and theater locations–more than all other sources combined.
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More than one-third of those who rely on the Internet to research movies say it’s the most influential medium in their decision to see a movie
- 17 percent of all moviegoers said the Internet was the most influential medium in deciding what film to see
- Studios spend only 2.6 percent of their marketing budgets online
Now there’s an odd contrary fact.
