The Future of Social and Consumer-Generated Media
Robert amazed the audience with a walk through how he uses the latest technology tools.
He asked the group who has never seen Twitter and about 75 percent raised their hands. And even more had never heard of Friendfeed. Yet he says if he were to choose one application only it would be Friendfeed.
He demos twitter for the group and he twitters that he is speaking at the conference. Within a few seconds he has a tweet back commenting on what he said. He uses many new technology applications but Friendfeed allows him to collect and glue all these content pieces into one place.
When you join these services, you have no friends yet and so you have no feed of information. But as you add friends and you choose people to follow you tap into what is being said.
He starts his day by reading Techmeme. Techmeme collects and aggregates tech news and brings you the big stories. He reads this to find out what happened overnight.
There are many similar sites, such as Memeorandum, which concentrates on news. It’s much faster that print news and you get a wider perspective. Scoble says he would much rather watch these sources than traditional news sites.
He gives an example of how fast this can be used by marketers and PR people. He was in H&R Block on the West coast and he twittered about it. Before he left the building he had a twitter message back from an H&R Block employee in New York saying if you have any concerns or questions please let me know.
He makes the point that these services make the conversation live and lightning fast. As PR people we have to keep up. And these tools allow us to do so.
