“Attention to social media by the PR industry is lacking,” said Beth Harte on the panel for the Social Media session at SES NYC last week. “The PR industry tends to still focus only on media, dodging crisis and ignoring customers.”
But getting a message out no longer depends just on relationships with journalists. There are so many conversations happening online: blogs, forums and even Yahoo! groups.
Having a strategy is key, says Harte.
Make your online newsroom more than a repository for press releases and use the Social Media News Release, which is searchable, includes keywords, tells a story and is easy for online journalists and bloggers to ’steal’ content from.
