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State of the Media 2011

May 16, 2011 by Sally Falkow

There have been some fundamental shifts in the news media over the last 10 years:

In the 20th century, the news media thrived by being the intermediary others needed to reach customers.   In the 21st, increasingly there is a new intermediary:

Software programmers, content aggregators and device makers control access to the public. For the first time, too, more people said they got news from the web than newspapers. The internet now trails only television among American adults as a destination for news, and the trend line shows the gap closing.

Traditional newsrooms, meanwhile, are different places than they were before the recession. They are smaller, their aspirations have narrowed and their journalists are stretched thinner.

Nearly half of all Americans (47%) now get some form of local news on a mobile device.

Read the full report

Filed Under: Research Tagged With: Online News, Research, Social Media Strategy

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