Tracking and measuring brand impact still not a major part of internet marketing srtategy
In a surprising finding, the SEMPO study found that the majority of search marketers (62%) said branding was the primary objective of search marketing campaigns.
Despite these self-reported goals, fewer than 24% track or measure branding impact.
If one of the primary goals is brand impact, I’d have thought it would make sense to track your results. I guess more peopole need BrandTracker than I realized.
With the growing amount of consumer generated media in the search engines, tracking online reputation and brand impact should be high on a company’s list of priorities.
