The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling. 1. Precision Audience Research Gone are the days of broad-stroke messaging. In 2025, audience research has become […]
Online PR
Brand Awareness, Brand Visibility, and Trust in 2023
Brand Awareness and Visibility In 2023 brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. There are many avenues for visibility – search engines, news media, social media, and […]
Search Engine Optimization 2023 – Position Zero and Featured Snippets
By Franki Falkow, Content Director, Meritus Media. Google’s number one position in search results has long been a coveted position, but, when it comes to SEO in 2023, zero is the new number one. Google has a specific set of content guidelines that change regularly. It’s important to be aware of their […]
Content Marketing
Things You’ll Need Before Building a New Website
If you don’t already have a website for your company, it’s high time you started preparing yourself for one. If the past year has taught us anything, it’s that the world is moving online at a rapid pace and the prediction of “in the future there will be two kinds of businesses — one […]
Business Video Marketing Trends Shifting to Animated Video Stories in 2019
Image credit In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. The Broadcast2World report says more B2B companies are pledging marketing budgets to animation videos with an entertainment and educational mix, as opposed to the previously dominant educational-only approach. “Earlier, […]
PR Tech Tools
Search Box Optimization: Supercharge Your SEO Results
Businesses are constantly seeking innovative strategies to enhance their online presence. While conventional SEO tactics like keyword optimization and content marketing remain crucial, there’s a lesser known, yet highly effective, approach that can significantly amplify these efforts: Search Box Optimization (SBO). What is Search Box Optimization? The Search Box is the space where a searcher […]
Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms
Navigating the diverse landscape of news channels and platforms has become increasingly complex. From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. As they strive to stay informed, the options have expanded exponentially, offering both a bounty of choice and a minefield of […]
