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Search Fueling Word of Mouth

June 25, 2008 by Sally Falkow

BIGResearch's Simultaneous Media Survey says people who search share their data with othersAlmost half (47%) the people who search for information online give advice on a regular basis to others about products and services they’ve purchased, compared to 29.4% of all adults who say the same.Why is this an important finding? Because recommendations from other consumers is … [Read more...]

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