BIGResearch's Simultaneous Media Survey says people who search share their data with othersAlmost half (47%) the people who search for information online give advice on a regular basis to others about products and services they’ve purchased, compared to 29.4% of all adults who say the same.Why is this an important finding? Because recommendations from other consumers is … [Read more...]
Does Social Media Marketing Really Work?
Yes, if it’s done right ( Forrester Research) But it’s not done right too often (Jupiter Research)Forrester announced the finalists and winners of their Groundswell contest and lauded some companies who are getting social media marketing right. Nice to see Dell in the company transformation category. Listening Winner: Schwab's Money and More Private Community of Gen Xers … [Read more...]
