Trust and Reputation – the new currency?

The Cluetrain Manifesto said markets are conversations.  They predicted that we were headed for an online version of the ancient marketplace where people would meet, share information and compare experiences with vendors and products.  We're certainly seeing that trend develop online with recommendations and reviews playing a rapidly growing role in influencing purchase … [Read more...]

Corporate Spokespeople Getting Their Mojo Back?

According the to the 2011 Edelman Trust Barometer out yesterday, that appears to be the case. After taking a dive when the rise of social media saw people turning to their peers online, the wheel seems to be coming full circle. CEOs now rank among the top credible spokespeople globally – a striking rise from two years ago when they were in the bottom two. A “person like me,” … [Read more...]

Corporate Spokespeople Getting Their Mojo Back?

According the to the 2011 Edelman Trust Barometer out yesterday, that appears to be the case. After taking a dive when the rise of social media saw people turning to their peers online, the wheel seems to be coming full circle. CEOs now rank among the top credible spokespeople globally – a striking rise from two years ago when they were in the bottom two. A “person like me,” … [Read more...]

Trust and Transparency Important to Corporate Reputation

trust barometer 2010

The 2010 Edelman Global Trust Barometer released today might motivate you to take another look at your 2010 PR and social media strategy. For the first time trust and transparency rank as important to corporate reputation as the quality of products and services.  In fact, in the U.S. and in much of Western Europe, those two attributes rank higher than product quality—and far … [Read more...]