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The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

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5 Smart PR & Marketing Trends for 2024

October 30, 2023 by Sally Falkow

5 trends PR Marketing 2024

2023 is almost over. It’s time to start thinking about your 2024 marketing and PR strategies. The current economic climate is still in flux and the possibility of a recession remains a possibility. Now is not the time to pull back on PR and marketing efforts.  Now is the time for intelligent promotion. Get smart and strategic, so you still meet your goals. The more … [Read more...]

Visual Content Trends for 2023

December 2, 2022 by Sally Falkow

design trends 2023

  Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. It’s part of our DNA – even kids will pick up a crayon and draw on the walls if they’re left alone long enough. Our ideas are more effectively communicated when accompanied by images, a thousand … [Read more...]

10 Content Trends to Watch in 2018

June 20, 2018 by Sally Falkow

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels Brands become content companies Diversification and expansion of content teams Content producers develop closer relationships with e-commerce Social issues play a larger role in content  A changing relationship with … [Read more...]

2015 Media Trends and State of Online Newsrooms

March 31, 2015 by Sally Falkow

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA. Her guests on the webinar were Wendy Marx, President of Marx … [Read more...]

2011 Trends: Make Your Corporate Site A Social Media Hub

December 21, 2010 by Sally Falkow

EyeforTravel published their 2011 Trends and their number one pick is the increasing need to integrate social content and activity on your corporate website. As budget freezes start to thaw, it’s time for them (companies) to consider how to integrate social media functionality, for example, incorporating the power of Facebook comment boxes on site to provide a feedback … [Read more...]

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