If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need is a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. These three tools can do just that. A digital newsroom. There are many vendors out there … [Read more...]
Listening Tools
We know by now that we have to listen before we jump into social media. But the question I often get asked is how? I just got an email from a friend today who is in NYC at a conference and she said "I am looking for concrete answers and all I get is platitudes!" What to Listen For: In order to listen well you have to decide what you are looking for. Start with your … [Read more...]
