GUEST POST by Mike Falkow, Creative Director of Meritus Media Social media has become the elephant in the room when it comes to business nowadays. Either you’re using it effectively, or you may as well not be using it at all. Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand … [Read more...]
New Twitter Rules Good for Brand Storytelling
Twitter rules have always restricted content to 140-characters. We've all learned to write short, pithy comments making every character count. There have been changes in the Twitter look and feel over time, but the character count has always been the main feature. Last week Twitter announced some new rules that relax the character count.Thankfully the rumors that … [Read more...]
Effective Visual Storytelling
Instead of writing a story and then thinking about what visual we can add, we should be learning to think visually first. You have just 8 seconds to grab your visitor's attention. The right picture really is worth a thousand words. Every PR practitioners needs to learn how to tell a story visually - how to take or make images and videos that extend and enhance … [Read more...]
Should We be Storytelling or Story Making?
Every PR practitioner has had it drummed into them that we should be telling our brand's story. David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke in the audience. Writers know that. Movie makers know that. … [Read more...]
