Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. Back in 1999 The Cluetrain Manifesto stated that markets are conversations, and that the Internet is enabling conversations that were simply not possible in the era of … [Read more...]
Smarter Customers Require Smarter Business Practices
Your customers are getting smarter and more connected. They no longer want to do business in the traditional way - they want to interact with you on their own terms and in their own time. They connect through many devices and social media avenues and they expect you to be there and be responsive. They want you to be open to having a conversation with them. They expect you … [Read more...]
