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Sally Falkow - Social Media Strategist
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Google says content is the ultimate SEO strategy

January 6, 2006 by Sally Falkow

The Power of Good Content could be your best investment this yearSite Pro News highlighted how important good  content is to SEO results in Google. As a content writer and strategist  it's always good to read articles like this one.The web pages actually at the top of Google have only one thing clearly in common: good writing. Don't get so caught up in the usual … [Read more...]

Search is changing how you market to your public

August 19, 2004 by Sally Falkow

When your market is online and searching, it switches the direction of the communicationSince 1939 Marketers have been using the Laswell model of Whois sendingWhat Messageusing Which Channel (Media)to reachWhomwithWhat ResultWell ,the Internet turned that 180 degrees around. The one who holds the mouse is in control. It's no longer a passive one way communication through … [Read more...]

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