A UC Berkeley study looked into who is creating most of the content online and they found that even though we have a plethora of easy publishing tools things have not changed that much: just 10 percent of us are creating and posting content. And moreover, the better educated you are, the more likely you are to post content. Back in the days of the two-step … [Read more...]
Social Media Influence on Brand Perceptions and Purchase Rising Fast
In an earlier post I posted some research about how companies are struggling to measure social media ROI. Wave 2 of The Faces of Social MediaSM from Knowledge Networks might provide a clue: Purchase decisions of 38 million 13 to 80 year-olds in the U.S. are now influenced in various ways by social media -- up 14% in just six months. 23.1 million … [Read more...]
Social Media Stats for the C-Suite
47% of firms surveyed globally use social media to find new business, an increase of 7% from last year. (Source Regus survey via The Street) China and India lead the pack: 65% of Chinese firms (vs. 44% last year) and 61% of Indian companies (vs. 52%) successfully use social media to acquire customers. Next are the Netherlands and Mexico. 43% of U.S. firms (vs. 35% a … [Read more...]
State of the Media 2011
There have been some fundamental shifts in the news media over the last 10 years: In the 20th century, the news media thrived by being the intermediary others needed to reach customers. In the 21st, increasingly there is a new intermediary: Software programmers, content aggregators and device makers control access to the public. For the first time, too, more people … [Read more...]
Social Media – Integrating with Other Channels
Social media marketing has gone from experimental to must-have. Close to 80 percent of marketers say they are planning to use social media in 2010. However, it appears that we are still at the 'figure it out' stage in terms of integrating social media into marketing and PR planning, says marketing management firm Unica. While a majority of voting features, product reviews, … [Read more...]
