By Cokey Falkow SuperBowl XLIX was a game changer - and it had nothing to do with football. No longer do we have to wait for the SuperBowl to see the commercials while the game is on and then it's over. There are new ways of speaking to an audience, tapping in to their emotions and generating real-time engagment with your audience. In the 'old days' … [Read more...]
PRSA LA State of the State of PR
On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. The theme this year was "How Content is Evolving to Tell Our Stories." I was part of the panel along with - Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International Daniel Lemin, President, One Good … [Read more...]
Lee Odden on Content Marketing and PR
Lee Odden, CEO of TopRank Marketing, spoke at the 2013 PRSA Conference in Philadelphia. His session was on the tools and techniques PR pros can use to include content marketing in the PR mix. Odden sees PR as perfectly positioned to be stewards of the messaging that causes consumers to have affinity for a brand and become fans and advocates. … [Read more...]
Digital PR TV
Follow this Pinterest Board for interesting videos about Digital PR. … [Read more...]
The Digital PR Agency
Thirteen years ago when I urged PR agencies to start learning digital skills I ran into a hefty dose of skepticism. Seven years ago when we launched Social Media Club very few PR agencies were interested. Even three years ago it was a hard sell. Now almost every PR agency claims that they are up to speed and able to deliver digital PR and social media. And clients … [Read more...]
