Digital PR: What You Need to Know

Digital PR strategy iceberg

There's a good post in Business 2 Community about the challenges of starting out in Digital PR.  If you've been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Believe me, there is a lot to learn.  And while some of it is tactical, if it's done in a vacuum it's likely to fail. Learning how to devise and implement a strategy … [Read more...]