Traditional PR rules don't work in PR 2.0It gets worse - Edelman has revealed it is behind two more 'flogs,' or fake blogs, created on behalf of Wal-Mart, writes Online Media Daily. "Doesn't anybody at Edelman see the irony behind having their own paid critics writing Wal-Mart's Paid Critics blog?" asks Sean Carton, a blogger, author of eight books about … [Read more...]