When public relations first started back in the early 1900s it was defined as “a management function which tabulates public attitudes, defines the policies, procedures and interests of an organization. . . followed by executing a program of action to earn public understanding and acceptance.” Paul Lazarsfeld, founder of the Bureau of Applied Social Research at … [Read more...]
Social Media Adoption Now Over 80%
For the past few years Forrester Research has been tracking the adoption of social media in different categories: Creators, who write content and make podcasts and videos Critics, who post comments, ratings and reviews Collectors, who use RSS Feeds to gather information, those who tag and share content Joiners, who create profiles on social networking sites and … [Read more...]
Press Releases 1.0 and 2.0
Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Google followed suit and the PR profession has never been the same since The raw news feeds syndicated on thousands of publishing platforms across the Internet make little or no distinction … [Read more...]
Dollars Keep Flowing to Social Media Marketing
At a recent event I was asked whether I thought social media was a fad. The finding of a new survey from the Association of National Advertisers, BtoB Magazine and marketing services firm Mktg should put that thought to rest -- more than half the marketers polled (55 percent) said they've shifted funds from traditional media budgets to execute social media campaigns. 48 … [Read more...]
Smart Mall Marketing
ven though we hear that the recession is turning the corner, layoffs are expected to continue for several more months says the ADP. That reflects in spending trends and many retail stores in malls are feeling the pinch. One mall management company is turning to social media to drive traffic to their properties. Each participating mall will begin using Facebook and Twitter … [Read more...]
