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The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist
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Social Media the One Bright Spot for PR Hiring

September 21, 2010 by Sally Falkow

While economists argue about whether we are now through the recession or whether we're headed for a double dip, the Labor Market Outlook Report by the Society of Human Resource Management reports that 56% of their respondents expect job growth for the third quarter of 2010.  98% of U.S. companies say they plan to award base salary pay increases in 2011. How is PR … [Read more...]

Online Video Creates Visual Networking

September 17, 2010 by Sally Falkow

Chris Anderson of TED says the rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation -- a self-fueling cycle of learning that could be as significant as the invention of print. But to tap into its power, organizations need to embrace radical openness. Watch this amazing video. (18 minutes) When the Web first started there was almost no … [Read more...]

Social Media Newsroom- Intel debuts social news hub

September 15, 2010 by Sally Falkow

Intel debuted their social media newsroom last month after eight months of development. It has all the features one would expect in a social news hub: commenting rating discussion areas special access areas Web video blogs Facebook and Twitter plug-ins SMR (social media releases) SEO friendly attributes "The development project took roughly 8 months—but … [Read more...]

Social Media is Affecting Our Communication Patterns Online

August 25, 2010 by Sally Falkow

A new survey from Nielsen set out to show that as people use social media they use email less - and surprise!  it came out completely the other way around. "It actually appears that social media use makes people consume email more, not less, as we had originally assumed – particularly for the highest social media users. Intuitively this makes some sense.  Social … [Read more...]

Listening to the Online Conversation

July 21, 2010 by Sally Falkow

For the past 100 years companies have had the luxury of deciding what products they want to make and sell, what their brand message will be and how they will deliver it to their audience. Communication in PR was based on a one-way, two-step flow of communication through mass media. The Internet changed that. We’re in the age of social media and markets have indeed become … [Read more...]

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